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For a business preparing an app for its customers or its teams. The Word file is ready to fill in and edit; the PDF shows the same document filled in from start to finish.
Faster: answer five questions and the document writes itself, under your name.
Complete it in 5 minutes with the generatorFree to use: adapt it to your project and send it to any provider.
A mobile app project brief in nine parts, ready to fill in, and the same document filled in for a gym in Rennes, France. It is meant for a business that wants an iPhone and Android app for its customers or its teams, and is asking for quotes. The screens, the features sorted by priority, the budget and the timeline are already planned, as are publishing on the stores and deleting the account from within the app.
Template prepared by Léo Guillaume, independent developer near Rennes, France. These are the questions I ask before pricing a mobile app.
Updated on
What the template contains
The Word file holds the nine parts with, under each heading, an instruction in grey to replace with your own text. The PDF is the same document filled in, to show the level of detail expected.
Word, editable in Word, LibreOffice, Google Docs or Pages
PDF, Fitness Moreau in Rennes (fictional company)
Project brief example
The app of a gym in Rennes, France, as the generator describes it from five answers.
Project brief · Mobile app
Contents
Fitness Moreau, in Rennes.
Gym: group classes, personal training and memberships.
Team: 2 to 10 people.
Creation of a mobile app for iPhone and Android.
Project type: mobile app.
Users: the customers of Fitness Moreau.
6 main screens, to be adjusted with the provider.
Content prepared together: the quote says who does what.
Logo, colours and app icon: to be provided if they exist, otherwise to be included in the quote.
Reply expected by: to fill in
Screen map
This is the part that sets the price. Here are the screens of a gym app: start from this plan, strike out what does not apply, add what is missing.
From the profile: privacy policy and terms of use
The account, from sign-up to deletion
Sign-up, login and deletion: plan all three screens. The App Store and Google Play both require account deletion from within the app.
Admin on a computer
Who adds the classes and sends the notifications? Usually the team, from a web browser. That tool is part of the project: describe it like the rest.
Start with the essentials
Every screen is designed and tested on iPhone as well as on Android. Keep what is not essential on launch day for a later update.
How to fill it in
Replace each grey instruction with your own text, and delete what does not apply. Keep the order of the parts: it is the order in which a provider reads it.
Five lines about you, three goals with their measure, and who will use the app: your customers, your teams or both.
Keep the usual screens and say in one line what each one shows. Then sort each feature: essential on launch day, or nice to have for a later update.
Texts, images, logo, app icon: who takes care of them, and by when.
A range and a launch date. Without a range, ask for a core version and its options. Then send the same document to two or three providers.
What the stores and French law ask for
They apply to any app that creates accounts. The template already lists account deletion and the GDPR among its technical and legal requirements, so that they are priced from the first quote.
App Store, guideline 5.1.1 (v)
An app that lets users create an account must also let them delete it, from within the app itself. Planning it in the brief avoids discovering it at publication time.
Source: Apple, App Review GuidelinesGoogle Play
Google Play has its own account deletion requirements: an app that lets users create an account must also let them request its deletion.
Source: Google Play, account deletion requirementsBefore the design stage
The CNIL, the French data protection authority, publishes recommendations specific to mobile apps, on their users’ personal data. Attach them to the project brief, so that the provider takes them into account from the design stage.
Source: CNILFrom the first account
Name, email, bookings: an app with accounts collects personal data, and the business that publishes it must meet the obligations of the GDPR.
Source: Entreprendre.Service-Public.frFrequently asked questions
Nine parts: the business, the project, the goals and the users, the screens, the features, the content, the technical and legal requirements, the budget and the timeline, and what each quote must include. The template follows that order. For an app, the requirements add publishing on the App Store and Google Play under the business’s name, account deletion from within the app and ownership of the source code.
Not necessarily. A single codebase can serve both: the app is written once, then published on the App Store and on Google Play. There are still two publications, one per store, but only one codebase to maintain. The template states it in its requirements: a single app for iPhone and Android.
A mobile-friendly website is enough to present your business, be found on Google and receive enquiries. An app makes sense when your customers or your teams open it often: booking a class, receiving a notification, working without a network, paying a membership. If use stays occasional, start with the website.
At Dibodev, a mobile app is priced on a quote, based on your project brief. The price depends mainly on the number of screens, the features (accounts, booking, payment, offline mode) and the admin tools needed. Without a set budget, the generator asks the provider for a core version and its options.
The app is published under your business’s name, on its own App Store and Google Play accounts. The provider can handle the publication, but the accounts and the source code remain yours: the template asks every quote to confirm it.
Yes, with no sign-up and no email. You can send it to any provider, not just to me.
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Five questions, and the document writes itself under your name as you answer. Word or PDF, no email.
Showcase website, online store, business software or mobile app
Open the generatorSend it to me: I reply within 24 hours, with a price or with my questions. If a mobile-friendly website meets your needs, I will tell you.