Free download
For a tradesperson, a shop or a freelancer preparing their website. The Word file is yours to fill in and edit. The PDF shows the same document filled in from start to finish.
Faster: answer five questions and the document writes itself, in your name.
Write yours in 5 minutes with the generatorFree to use, to adapt to your project and to send to any provider.
A showcase website project brief in nine parts, ready to fill in, and the same document filled in for a plumber and heating engineer in Bruz, France. It fits on a few pages: enough to get quotes you can compare, short enough to be read in full. The website pages, the features sorted by priority, the budget and the ownership of the domain name are already covered.
Template prepared by Léo Guillaume, freelance developer near Rennes, France. These are the questions I ask before pricing a showcase website.
Updated on
What the template contains
The Word file follows the nine parts, with a grey instruction under each heading to replace with your text. The PDF is the same document filled in, to show the level of detail expected.
Word, editable in Word, LibreOffice, Google Docs or Pages
PDF, Plomberie Martin in Bruz (fictional business)
Project brief example
The showcase website of a plumber and heating engineer in Bruz, as the generator writes it from five answers.
Project brief · Showcase website
Contents
Plomberie Martin, in Bruz.
Plumber and heating engineer: emergency repairs, boilers and bathrooms.
Team: 2 to 10 people.
Creation of a first showcase website, to present the business and receive requests from customers.
Project type: showcase website.
Target customers: private customers in Bruz and nearby towns.
8 pages, to be adjusted with the provider.
Texts and photos prepared together: the quote says who does what, and by when.
Logo and colours: to be provided if they exist, otherwise to be included in the quote.
Reply expected by: to fill in
Site structure
This is the part that sets the price. Start from this plan, cross out what does not apply to you, add one page per service.
In the footer: legal notice, privacy and cookies
One page per service
This is what Google reads first: “boiler repair Bruz” finds a page that talks about it.
Six to ten pages are enough
That is the size of most tradespeople’s websites. A blog is planned separately, if someone is there to write it.
Legal pages at the bottom
The legal notice and the privacy policy are mandatory, but they have no place in the menu.
How to fill it in
Allow an hour by hand. Replace each grey instruction with your text, and delete what does not apply to you.
Five lines about you, three goals with their measure. The rest of the document follows from them.
Keep the usual structure, cross out what does not apply to you, add one page per service. Then sort each feature: essential on launch day, or nice to have later.
Texts, photos, logo, access to the domain name: who takes care of them, and by when.
A range and a launch date, then the same document to two or three providers.
What French law requires
In France, they apply to every business website, even a one-page one. The template includes them in the “requirements” part, so that they are priced from the first quote.
Every business website
Name or company name, address, SIREN or SIRET number, a way to contact you and the website host, on a page reachable from every other page.
Source: Entreprendre.Service-Public.frBefore any tracker
No advertising tracker without the visitor’s consent, and refusing must be as simple as accepting. Some audience measurement tools are exempt.
Source: Entreprendre.Service-Public.frContact form
Say what the data sent is used for, how long you keep it, and link to your privacy policy.
Source: CNILPrivate customers
If you work for private customers, the website names the mediator they can turn to in case of a dispute.
Source: economie.gouv.frFrequently asked questions
Nine parts: the business, the project, the goals and target audience, the pages, the features, the content, the technical and legal requirements, the budget and timeline, and what each quote must include. The template follows them in this order.
Six to ten pages in general: the home page, one page per service, past work, the about page and the contact page, plus the legal notice and the privacy policy in the footer.
At Dibodev, €290 paid once for a template website, domain name and hosting included, or from €1,500 for a custom website. The website price barometer compares the prices published by 20 French providers.
No. For a template website, a 30-minute call is enough. A project brief is useful when you ask for several quotes or for a custom website.
The Word file can be filled in and edited in Word, LibreOffice, Google Docs or Pages. The PDF is the filled-in example, to read or print.
Yes, with no sign-up and no email. You can send it to any provider, not only to me.
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Five questions, and the document writes itself in your name as you answer. Word or PDF, no email.
Showcase website, online store, business software or mobile app
Open the generatorSend it to me: I reply within 24 hours, with a price or with my questions. If a €290 template website is enough for you, I will tell you.